Allting - Gabriella Jangfeldt
Graphic Designer Gabriella Jangfeldt
Gabriella Jangfeldt, Gaby, Jangfeldt, Berghs School of Communication, Graphic Design, Stockholm, Design
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Allting

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About This Project

Allting – To democratize the manufacturing industry

Sandvik started a new brand that will take the manufacturing industry into the future.
This industry is late with digitalization. Shelves of binders and manual administrationwork
takes up much of the employees’ time. “Allting” was the first to change this.”Allting” means “everything”.
The upside down A, is a math symbol that means ”for all”.The symbol, just like the wordmark, is made
out of letters with rounded corners and same-width strokes,which mimics what a machine or a drill would
do, partly as an hommage to the Allting heritage andindustry, partly because Allting is the future.
We developed a brand platform, name and graphic identity.
Client: Sandvik
Agency: Experience Center Stockholm

 

Category
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